Serotonin helps companies create firsts. The Conviction Lab develops the people who create them.
A strategy training for leaders who want to become unusually good at deciding what comes next.
The Conviction Lab
Introduction
The Conviction Lab develops strategists, not strategies.
You bring the real thing: decisions not yet made, tensions not yet resolved, opportunities you’re not sure whether to pursue, futures you haven’t committed to.
Over three offsites, we use them to sharpen how you think strategically: what you notice, what you question, how you make choices, and what you’re willing to bet on. Along the way, you develop your own Strategic Signature: thinking that is less borrowed, more deliberate and unmistakably yours.
The goal isn’t to leave with one good strategy. It’s to become someone who can keep creating them.
Curious minds think alike:
- 01 What you build
- 02 Who it's for
- 03 The Format
A Strategic Signature you can actually use.
Know what makes your best thinking yours — and access it deliberately.
More moves available to you.
Expand the possibilities you can see and the choices you're capable of making.
The nerve to follow through.
Keep a courageous direction intact when it meets money, politics, habits and resistance.
Your conviction, captured.
An AI thinking partner built from your own Strategic Signature. Not AI that thinks for you. AI that reminds you how well you can think.
Senior leaders responsible for consequential decisions: where the company goes next, what it bets on, and what it stops doing.
People who are already good at strategy and have no interest in stopping there. Who want more range in what they can imagine, more confidence in the choices they make, and a strategic voice that is unmistakably their own.
Not coaching. Not an MBA. No borrowed playbook.
Strategic judgment developed on real decisions, under real organizational pressure.
Three in-person offsites at the Serotonin Studio in Hamburg. Five senior leaders in the room. Six 1:1 sessions to keep working on your real strategic decisions as they unfold. And your Strategic Signature turned into an AI thinking partner, yours to keep.
€12,000 when funded by your organization.
A different rate applies if you’re paying for yourself.
Take the next step.
Read the full overview: the program, the method, and the next cohort in one place. Or let's talk it through. A coffee, in person or over a call, to see whether this is your room.
Where the room comes from →
Trusted by strategists and leaders from:
Audi · Google · Jung von Matt · Merck · DER SPIEGEL · valantic · Hamburg Kreativ Gesellschaft · JAKALA · Beiersdorf · Stan Hema · Hamburger Sparkasse · Vodafone