Building Strategy That Moves. Leadership That Decides. Organizations That Deliver.
We are Serotonin. The advisory for forward motion.
We build operating systems that sync strategy, organization, and leadership into one forward-moving force. So ambition lands, scales, and sticks.
Named after the neurotransmitter that regulates clarity, energy and momentum in complex systems, we do the same for companies: turning signal into action.
Because most companies don’t lack ideas, they lack the structure to turn them into progress.
We don’t add more strategy. We build the architecture that makes strategy deliver.
Who we are
Led by Kristina Bonitz, Serotonin is an independent strategic advisory built for leaders in motion. We bring together senior strategists, operators, creatives, and brand leaders who’ve done the work: run companies, rebuilt teams, transformed businesses, made the hard calls.
We’re the antidote to PowerPoint fatigue:
Built with the strategic rigor of a consultancy, the creative energy of an agency, and the transformative dynamic of working 1:1 with the people who lead.
We don't orchestrate. We activate.
We don't simulate co-creation. We make ownership real.
We don't deliver slides. We deliver Return on Ambition.
Who we work with
Corporates
Strategic Transformation
Build a strategic operating system that carries bold intent and delivers measurable progress, by aligning business model, brand, and organization into one forward-driving force.
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Creative Business Consulting
Clarify your positioning, claim your edge, and design the operating system that turns ambition into structure - creatively and organizationally.
→ Explore our offersStrategy leaders
Career Acceleration
We design programs, experiences and career accelerators for those who don't just do strategy, they shape the future of business.
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